Cuba Ron presents its new product: "El Valle"
- Submitted by: Camila
- Business and Economy
- 11 / 07 / 2014
“El Valle” is named one of the new Cuban rums presented in FIHAV -2014. Jorge Cardoso, director of marketing and exports of the Corporation Cuba Ron, said the purpose is to create a higher quality product.
Production variants Carta Blanca and carta Dorada rum will be undertaken by the Company for Foods and Beverages of Pinar del Río.
Cardoso said the new lines maintain the traditions of quality, taste and smell have prestigious light Cuban rum in 150 years, only this time they want to achieve the Premium category.