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Holidays to Cuba proving more and more popular as Caribbean island continues to modernise its offering to visitors -

The iconic 1950s American cars still fill the streets of Havana but now the Cuban coast also offers ultra-modern five-star luxury all-inclusive resorts, which have succeeded in attracting a different kind of holidaymaker to the island. As tourism figures were released for the past year, leading online package holiday retailer Holiday Hypermarket was unsurprised that the country's allure is increasing.

As holidays to Cuba continue to grow in popularity, the colourful Caribbean island recorded around 2.9 million tourist visits in 2012, up 4.5 per cent on 2011, and is set to see more than 3 million arrive in 2013.

Although Canada provides the highest number of visitors to Cuba, UK holidaymakers account for the greatest number of European visitors, with figures from the Cuban Office of National Statistics showing that nearly 150,000 jetted off to the Caribbean's largest island last year.

Tourism continues to grow as new leader Raul Castro , younger brother of Fidel, recognises its importance to the country's economy. This has led to increasing modernisation of the country's tourist offering, which includes everything from family run "casas particulares" to luxury beach-front hotels in areas such as Varadero.

Calum Macdonald , E-Commerce Manager at Holiday Hypermarket, comments: "I'm not surprised that Cuba has grown in popularity. The country has really modernised in recent years but also kept its distinctive charm.

"There are so many different experiences available for visitors, from beautiful Spanish colonial architecture and the iconic old American cars in downtown Havana to a really relaxing sun-and-sea break at the newer luxury all-inclusive coastal resorts. As a bonus, the climate in Cuba is great all-year round so it's perfect for a trip at any time of the year."

About Holiday Hypermarket:

Holiday Hypermarket ( is a UK based holiday comparison community. We are passionate about helping people in the UK explore, learn and enjoy the world by removing the obstacles that keep them from getting the most out of their holidays. We do this by providing a travel comparison site that allows you to effortlessly find the best deals with the assistance of a knowledgeable community of fellow travellers who love to share travel advice.

With Holiday Hypermarket you have access to a huge number of travel suppliers which will help you choose either a late deal or your next year's summer holiday. This, combined with our excellent customer service and vibrant online community, makes Holiday Hypermarket a great place to start exploring the world.

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