New advertising options for private businesses in Cuba
- Submitted by: Luis Manuel Mazorra
- Business and Economy
- 12 / 09 / 2011
As part of the economic reforms taking place on the island has come a new measure that favors those who have created private businesses. Now you can create advertisements for your business and include it in the phone book.
The Cuban government will allow private service providers register with the state telephone directory in his edition of 2012 to promote and advertise their work to cafes, restaurants and hair salons, said Reuters.
"In order to provide the population with contact information for private sector services, the Telecommunications Company of Cuba SA (Etecsa) supply segment including self-employed in so-called Yellow Pages Telephone Directory" Granma said.
According to official figures, over 346,000 Cubans private service providers, whose expansion was authorized in October 2010 as part of a reform plan to revive the economic model.
"The integration process has two stages. The first two sections were originally published in the yellow pages: one with information and other entities concerning the categories of products and services offered by the self-employed" Patricia said Soler, Etecsa officer.
Soler said the call to promote the ads will run until December 23 and private employees should pay for the registration 10 convertible pesos (CUC), equivalent to around 10 dollars.
He also explained that the private sector can hire ad space to include photos and images of different sizes to fill an entire page.
The reforms also include the opening credits and other banking services to encourage private businesses, as well as buying and selling cars and homes and lease of vacant land in usufruct to some 150,000 farmers.