Havana Club brings the Cuban spirit to Viking Line vessels
- Submitted by: manso
- Travel and Tourism
- 03 / 23 / 2011
The Moodie Report. By Mary Jane Pittilla, Brands Editor. SPIRITS AND WINES. Havana Club brings the Cuban spirit to Viking Line vessels. Viking Line's dance floor was lit with a rotating Havana Club light, with Cuban dancers for an authentic feel NORDIC REGION. Pernod Ricard-owned rum brand Havana Club has been celebrating the Cuban way of life on the Baltic Sea by joining forces with Viking Line on its Cuban Dance Revolución cruises.
A Cuban-themed campaign was enacted onboard six Viking Line vessels running from 16 January to 13 February, culminating in two concerts by the Finnish band Leningrad Cowboys on the overnight cruises, Turku–Stockholm and Stockholm–Helsinki routes.
Havana Club was visible on the six vessels through the use of branded bars which featured LCD screens, bartender T-shirts, glasses, cocktail stirrers and a Havana Club Dance Revolución cocktail menu. The dance floor was lit with a rotating Havana Club light, with 130 Cuban dancers and six cigar makers from Cuba, to give an authentic Cuban atmosphere. The tax free shops used floor units, floor stickers, tasting sessions and in-store competitions to raise awareness of the campaign.
In addition on selected cruises one of the world’s best flaring bartenders, Ivars Rutkovskis, demonstrated his skills on stage using the Havana Club bottles, while bartenders taught customers how to make the perfect Havana Club Mojito. Customers were invited on stage to compete against each other in creating the fastest and tastiest mojito to win a selection of Leningrad Cowboys merchandise.
During the promotion Havana Club 3yo, 15yo and Maximo were all listed on the vessels to raise awareness of the references and create demand. In addition the brand ran a 'lux cruise competition’, in which travellers answered questions about Havana Club to win branded goods such as mugs and shoulder bags. A ‘nothing compares to Havana’ video was also played on a loop on all the TVs onboard the ships.
Viking Line's dance floor was lit with a rotating Havana Club light, with Cuban dancers for an authentic feel NORDIC REGION. Pernod Ricard-owned rum brand Havana Club has been celebrating the Cuban way of life on the Baltic Sea by joining forces with Viking Line on its Cuban Dance Revolución cruises.
A Cuban-themed campaign was enacted onboard six Viking Line vessels running from 16 January to 13 February, culminating in two concerts by the Finnish band Leningrad Cowboys on the overnight cruises, Turku–Stockholm and Stockholm–Helsinki routes.
Havana Club was visible on the six vessels through the use of branded bars which featured LCD screens, bartender T-shirts, glasses, cocktail stirrers and a Havana Club Dance Revolución cocktail menu. The dance floor was lit with a rotating Havana Club light, with 130 Cuban dancers and six cigar makers from Cuba, to give an authentic Cuban atmosphere. The tax free shops used floor units, floor stickers, tasting sessions and in-store competitions to raise awareness of the campaign.
In addition on selected cruises one of the world’s best flaring bartenders, Ivars Rutkovskis, demonstrated his skills on stage using the Havana Club bottles, while bartenders taught customers how to make the perfect Havana Club Mojito. Customers were invited on stage to compete against each other in creating the fastest and tastiest mojito to win a selection of Leningrad Cowboys merchandise.
During the promotion Havana Club 3yo, 15yo and Maximo were all listed on the vessels to raise awareness of the references and create demand. In addition the brand ran a 'lux cruise competition’, in which travellers answered questions about Havana Club to win branded goods such as mugs and shoulder bags. A ‘nothing compares to Havana’ video was also played on a loop on all the TVs onboard the ships.
Bartenders taught customers how to make a Havana Club Mojito. Some 3,000 cocktails were served
“The Dance Revolución campaign has been a huge success for the bars and tax free shops onboard Viking Line ships," said Pernod Ricard Travel Retail Europe Area Marketing Manager Christian Løn. "Our Nordic consumers were very enthusiastic about trying our Havana Club Cuban cocktails and embracing the Cuban atmosphere. During the first two weeks of the campaign Viking Line served over 3,000 Havana Club Mojitos and we believe this experience will encourage our consumers to choose Havana Club in the future for creating authentic Cuban cocktails."
Commented Viking Line producer Lotta Bergman: “We are delighted by the success of the collaboration between Viking Line and Havana Club; it has been a one-of-a-kind event and we are very thankful to have been a part of it. Leningrad Cowboys onboard was a huge coup for us. They were inspired by the Cuban culture on a trip to the country last year and brought the atmosphere to life for our Nordic consumers at Dance Revolución.”
Dance Revolución with Havana Club took place on Viking Line ships Viking XPRS, Cinderella, Gabriella, Mariella, Amorella and Isabella, operating on the Helsinki–Tallinn, Stockholm–Åland Islands, Stockholm–Helsinki, Turku–Stockholm and Kapellskär–Åland Islands routes.
Source: www.moodiereport.com/document.php?c_id=31&doc_id=26533
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