• Submitted by: manso
• Business and Economy
• 03 / 03 / 2011

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HAVANA , Cuba, March 2 (acn) The BRASCUBA enterprise will launch in the international market a new line of black menthol cigarettes made with the same kind of leaves as the worldwide famous Cohiba cigars.

The co-president of this Brazilian and Cuban joint venture, Antonio Nacimiento, told ACN that the new line will be gradually introduced in the international market, starting this month; thus contributing to increasing hard currency incomes to the country.

The launching of the product in Cuba is due to April, and it will be available throughout all Cuban hotel, trade and gastronomic facilities.

According to sales manager Anderson Moraes, the new Premium product,with exquisite aroma, marks distinctively the existing cigarettes in the international market, mainly full of blond tobacco.

He noted that export strategies are directed towards Spain, France,Morocco, Japan, and other Asian countries because they are the higher consumers of black cigarettes.

The BRASCUBA factory, in Havana, is under renovation to improve its technology and train its personnel, aiming at meeting the clients' increasing demands.

Moreas explained that nowadays, this enterprise exports its product to Spain, Dubai, Andorra, Albania, Germany, Mexico, Panama and Jamaica, among other nations.

The H. Upmann, Monterrey, Vega, Hollywood, H. Upmann Selecto, Lucky Strike and Cohiba brands are included in the catalogue of the enterprise.