A TikTok video has recently surfaced, showcasing the current condition of the Hotel Meliá Internacional Varadero's pool during the summer of 2025, quickly capturing the interest of thousands of viewers. The footage reveals a pristine facility, with crystal-clear waters, the iconic blue mosaics lining the bottom, and tourists basking in the sun and serenity of one of Varadero's most beloved resorts.
Surprisingly, the video highlights the sparse presence of guests both at the pool and in the hotel's common areas, despite it being peak tourist season in Cuba. Shared by user @bob7757777, the clip emphasizes the relaxed atmosphere surrounding the pool, as well as the spaciousness and cleanliness of the hotel's common areas and buildings.
This scene aligns with recent official data indicating a significant drop in foreign tourist arrivals to the island, with a notable decline from Russia, a key source of visitors in recent years. According to the Ministry of Tourism (Mintur), the number of Russian tourists in June plummeted by over 50% compared to the same month the previous year.
Such posts have become a window for travelers worldwide to get an authentic glimpse of the current state of Cuban tourist destinations, amid the country's ongoing economic challenges that have also affected the hotel industry. The Meliá Internacional Varadero Hotel, managed by the Spanish chain Meliá Hotels International, remains a prominent choice for international visitors seeking sun, sea, and comfort in Cuba, though the images suggest occupancy levels below expectations for this time of year.
Understanding the Current Tourism Dynamics in Cuba
Why is the Hotel Meliá Internacional Varadero experiencing low occupancy in summer 2025?
The low occupancy is primarily due to a significant decline in foreign tourist arrivals, notably from Russia, which has been influenced by various economic and geopolitical factors.
What do the TikTok videos reveal about the state of tourism in Cuba?
The TikTok videos provide an unfiltered view of the current conditions of tourist spots in Cuba, highlighting both the beauty and the challenges faced by the travel industry in the country.
How has the economic situation in Cuba affected its hotel industry?
Cuba's economic difficulties have led to decreased foreign tourist numbers, impacting hotel occupancy rates and the overall hospitality sector on the island.