A Cuban woman residing in Mexico took her father on an eye-opening trip to a Costco supermarket, capturing his priceless reaction to the vast selection of food items on offer. Amidst laughter and spontaneous remarks, the man's amazed expressions turned the video into a TikTok sensation, amassing nearly a million views.
Shared by user @userr.8748, the clip is part of a series showcasing her father's experiences in Mexico. It documents their exploration through the bakery, cheese, and deli sections of the store.
From the outset, the father can't hide his astonishment at the abundance of products available. In the bakery aisle, his daughter points out large cakes of various flavors, including raspberry, lemon, and peanut butter, noting their popularity. While he chuckles and acknowledges their appeal, he opts not to sample them.
The humor escalates in the bread section as the man, still seemingly attuned to Cuba's product shortages, blurts out, "Is there no bread at home, is the bread gone?" His daughter encourages him to choose from the plethora of options, playfully responding, "There's plenty, there's plenty, you pick one, Dad."
The surprise continues as they encounter shelves stocked with a wide array of cheeses from different origins. Upon discovering a Dutch Maasdam cheese he had never tasted, the Cuban repeats in awe, "Everything, everything, everything, right?"
Throughout the trip, he seems overwhelmed by the variety, while his daughter relishes his reactions, introducing him to more products along the way.
The video has sparked numerous reactions on TikTok, with about 945,300 views, 29,900 likes, and over 2,100 comments, according to the post's statistics.
Beyond the humor, the footage underscores the stark contrast between the plentiful offerings in Mexican supermarkets and the everyday struggles faced by Cubans in obtaining food on the island.
In August 2026, a Cuban highlighted the exorbitant prices in the informal market, where a liter of oil exceeded 6,000 Cuban pesos, a carton of eggs reached 4,200 CUP, and a pack of chicken cost as much as 11,300 CUP.
Similarly, in September, a Havana resident showcased the meager selection at a local market, finding only five products available.
The reactions of Cubans discovering well-stocked supermarkets abroad have become a common theme on social media. In February 2026, another Cuban went viral after visiting a supermarket in Zitácuaro, Mexico, astonished by the sheer volume of products on display.
The Costco video concludes with the father delivering a bewildering yet candid statement: "I don't know anything about this. Maybe you understand what I understand."
Exploring the Cuban Experience in Foreign Supermarkets
Why did the Cuban man's reaction at Costco become viral?
The Cuban man's reaction became viral due to his genuine surprise and amazement at the wide variety of products available at Costco, which sharply contrasts with the limited options in Cuba, creating a relatable and humorous moment for viewers.
What does the video highlight about the situation in Cuba?
The video highlights the stark disparity between the abundance of goods in Mexican supermarkets and the scarcity Cubans face daily, emphasizing the ongoing challenges in accessing basic necessities on the island.