In the midst of Cuba's frequent blackouts, a portable charger isn't just a common gadget—it's nearly a necessity. For one Cuban, who had only 20% battery left on his phone and limited options to recharge, receiving one in exchange for a piece of life advice led to a viral moment on social media.
This scene was showcased on Instagram by the account @listillo_cubano. In the video, a collaborator of the well-known content creator chats with a local while wandering through a Havana neighborhood.
The conversation, which began with questions about neighborhood blocks, quickly turned to the pressing issue that affects daily Cuban life: the lack of electricity.
"Man, it's tough here," the man replied, using a common phrase to highlight the difficulty of the situation.
When asked how he managed to keep his phone running during blackouts, his response revealed limited options.
"It's a tough situation, my friend. My phone's at twenty," he explained, referring to the remaining battery percentage.
At that point, the young interviewer presented him with an unexpected offer.
"Here's a portable charger. I'll give it to you if you can share a life tip," he proposed.
Before agreeing, the man posed a cautious question that added another layer to the video.
"You're not a cop, right?" he inquired, with a hint of wariness.
After receiving assurance, he agreed to the exchange and delivered a straightforward reflection that resonated with thousands.
"Live for yourself, think of yourself. When you're doing well, everyone around you will be too."
The video, captioned "Tough Times Here," garnered over 20,000 likes and numerous comments on Instagram, where users engaged with both the advice and the everyday struggles depicted.
The scene holds particular significance amidst Cuba's severe energy crisis. Recently, the National Electric System (SEN) operated with just 1,120 MW available against a demand of 3,300 MW, a shortfall of 2,180 MW, leading to extended service cuts, as reported by the Union Eléctrica (UNE).
Keeping a mobile phone charged—crucial for communication, accessing information, or conducting essential tasks—has become a daily challenge.
Community Spirit in Havana's Streets
Listillo Cubano, the artistic name of content creator Iván Valdés Permuy, has gained recognition for his social experiments and videos filmed on Havana's streets, where seemingly simple situations reveal the economic and social hardships faced by many Cubans.
In August 2025, he toured the capital, distributing money to senior citizens, highlighting the meager pensions and vulnerability of countless retirees.
Previously, in February 2024, another video showcased assistance to a street cleaner in need of funds to buy medicine for his sick mother.
This time, it didn't take large sums of money. A phone with low battery, a portable charger, and a single question sufficed to capture, in just a few moments, part of the everyday reality on an island where having electricity for a few hours can make all the difference.
Understanding Cuba's Energy Crisis
What is causing the frequent power outages in Cuba?
Cuba's power outages are primarily due to a significant gap between electricity demand and the available supply. The aging infrastructure and lack of maintenance further exacerbate the situation.
How are Cubans coping with the electricity shortages?
Cubans are finding creative solutions to deal with power shortages, such as using portable chargers and reducing electricity consumption. Community support and sharing resources also play a crucial role.
What impact do these outages have on daily life in Cuba?
Frequent outages disrupt daily activities, making it challenging to communicate, access information, or perform essential tasks. It also affects businesses and healthcare services, compounding the economic difficulties.