This week, a Cuban entrepreneur known on TikTok as Glamurosa Brilli shared a thought-provoking message that has resonated with the Cuban and Latin communities on social media. After dedicating five years to building her business, she realized that genuine support often comes from unexpected sources.
"When I started my business, I anticipated support from friends, family, and those I knew," she explained in a video posted last Monday. "Unfortunately, that wasn't the case."
Rather than dwelling on disappointment, Glamurosa Brilli shifts her message towards gratitude and clarity. "After these five years, I've learned that those who will help you do so from the heart. They help because they genuinely want to or because they see a woman in need, proving that a little effort can go a long way."
The Importance of Engagement in the Latin and Cuban Community
In the latter part of her video, she addresses a common behavior among the Cuban and Latin communities on social media: consuming content without engagement. "This reflection is for our wonderful Latino and Cuban community, where we often make the small yet significant mistake of scrolling without commenting, sharing, or offering words of encouragement to someone who might need it," Glamurosa Brilli emphasizes.
Her call for solidarity concludes with a powerful statement: "Unity is strength, and I am living proof that together, we can overcome challenges."
A Common Thread Among Cuban Creators
The video is part of a broader trend among Cuban creators in the diaspora, who frequently share reflections on the lack of internal support within their community. In April 2026, Cuban influencer Amanda Camaraza echoed similar sentiments after receiving praise from Puerto Rican singer Jay Wheeler: "We say such hurtful things to each other as Cubans, yet we receive support from outsiders."
In May, another Cuban, known as Osmy, released a video urging women to reflect on the image they project on social media. And back in November 2024, a Cuban woman in Miami shared how fellow Cubans ridiculed her for not speaking English, while an American couple offered help despite being strangers.
Overcoming the "Scroll Without Engagement" Phenomenon
The issue of "scrolling without engaging"—consuming content without likes, comments, or shares—is a common grievance among small business owners who rely on organic reach to grow their visibility. Glamurosa Brilli's message taps into a widespread frustration within this community.
In February 2025, a Cuban creator in the United States defended Cuban pride, describing his compatriots as "joyful, resilient, entrepreneurial, and supportive," in another video aimed at countering the narrative of internal division.
"Unity is strength," Glamurosa Brilli reiterates, and her own five-year journey as an entrepreneur serves as a testament to the power of putting this principle into practice.
Insights on Community Support and Engagement
Why is community support important for entrepreneurs?
Community support is crucial for entrepreneurs as it provides encouragement, validation, and resources needed to overcome challenges and grow their businesses.
What does the term "scrolling without engaging" refer to?
"Scrolling without engaging" refers to the habit of viewing content on social media without interacting through likes, comments, or shares, which limits the content's reach and visibility.
How can individuals support creators and small businesses online?
Individuals can support creators and small businesses by actively engaging with their content, sharing it, leaving positive comments, and providing feedback that can help them improve and grow.