This Thursday, Bad Bunny teamed up with Zara to unveil the "Benito Antonio" capsule collection, now available on zara.com and at select stores worldwide, including significant locations like New York, Los Angeles, and Miami.
Named after the Puerto Rican artist's real name, Benito Antonio Martínez Ocasio, the collection features 150 unisex pieces crafted alongside his creative director, Janthony Oliveras. The visual identity was developed by the renowned design studio M/M Paris.
In the United States, prices range from about $35 to $229, offering a variety of accessible luxury.
Standout items include an embroidered cap with "Benito Antonio" priced at $45.90, a "DtMF" plaid shirt for $69.90, and a cream blazer or tuxedo at $229, marking the highest priced item in the line.
Selected U.S. stores featuring these items are Zara Man Soho in New York, The Grove in Los Angeles, and Miami Brickell. These spaces have been revamped in pastel hues to echo the visual universe of the campaign.
Just hours into its online launch, several cap and bandana models sold out across all available colors, indicating a demand that could deplete stock within hours.
The collection seamlessly blends deconstructed tailoring, oversized basics, textured cotton and linen pieces, bold graphics, and summer essentials like swimwear.
Zara described the collection as "a reflection of how Bad Bunny has always dressed: effortlessly, with personal flair, and completely true to himself."
The visual identity draws inspiration from everyday Puerto Rican culture: electric poles, urban infrastructure, artisanal textures, and the island's domino tradition, aligning with the message of Puerto Rican pride that has defined the artist's recent work.
Photographed in Puerto Rico by STILLZ, Bad Bunny's frequent collaborator, the campaign features the artist alone on a rock in the sea, accompanied by a handcrafted boat with a sail made from the collection's garments.
This collaboration was strategically developed over several months. On February 8, Bad Bunny made history as the first male Latin artist to headline Super Bowl LX in Santa Clara, watched by over 100 million viewers, wearing a custom Zara outfit emblazoned with "OCASIO 64" on the back.
On May 4, he repeated the partnership at New York's Met Gala, donning a black tuxedo designed with the Spanish brand.
Before any official announcement, on May 16, Zara transformed its Plaza Las Américas store in San Juan into an exclusive space, making Puerto Rico the first place globally to preview the collection; that same afternoon, Bad Bunny made a surprise appearance.
The collection holds special significance for Latin fans in the U.S., as the "DeBÍ TiRAR MáS FOTos World Tour" does not include dates in the country, making these garments the closest connection to the artist's world for this community.
Zara encapsulated the project's essence in the official statement: "More than a collaboration, BENITO ANTONIO is a reflection of who Benito is, his identity, his creative evolution, and that perspective that has always made his work impossible to ignore."