Cuban content creator Flor de Cuba has generated buzz by sharing that she's on track to reach a staggering $10 million in total sales within just six months on TikTok Shop, the e-commerce platform that skyrocketed her from obscurity to massive success.
In a nearly three-minute video, Flor Danay Hernández candidly disclosed her impressive figures, leaving her audience in awe: "For every million in GMV, I earn approximately $150,000, and I'm set to hit ten million in GMV within six months."
The term GMV, or gross merchandise value, refers to the total value of merchandise sold rather than her direct income. Flor earns a personal commission ranging from 10% to 20% for each sale she facilitates.
The numbers she shared speak volumes. In October 2025, she shattered her previous record: "I sold a million in GMV, earning over $100,000 in profit. Since then, I have consistently maintained high sales." Last month, she achieved the number two global ranking on the platform, with $1.7 million in GMV in just 30 days.
Overcoming Challenges to Achieve Success
Flor's path to success is not without its challenges; her story involves overcoming adversity that many were unaware of. Her achievements haven't gone unnoticed, as she recently received the Revelation Creator of the Year award at the TikTok Shop Summit.
Flor shared that her venture into TikTok Shop wasn't a calculated move but rather a desperate measure. In Kentucky, where she lived, she faced a hate campaign that left her jobless: "They threatened my life, urged me to end it all, and spread hate, getting me fired from all businesses."
With no other options, she turned to the platform. It's noteworthy that Flor arrived in the United States with just $200, and today, thanks to her TikTok Shop success, she has secured her first home in Miami. "I approached TikTok Shop as if there was no tomorrow. In fact, I had no other choice because nobody wanted me anywhere else."
Flor de Cuba and Her TikTok Shop Journey
What is GMV, and how does it relate to Flor's earnings?
GMV stands for gross merchandise value, which is the total value of merchandise sold through Flor's videos. Flor's earnings come from a commission of 10% to 20% on these sales.
How did Flor de Cuba achieve success on TikTok Shop?
Flor de Cuba achieved success on TikTok Shop by turning to the platform as a last resort after facing a hate campaign in Kentucky. Her dedication and strategic use of the platform enabled her to reach significant sales milestones.