Cuban content creator Flor Danay Hernández, famously known as Flor de Cuba, has been honored with the New Creator of the Year award at the TikTok Shop Summit. This official annual TikTok event focuses on e-commerce, and Flor was recognized specifically in the Short Video category.
Taking the stage with her trophy, Flor shared her excitement on social media, exclaiming, "I WON! New Creator of the Year on TikTok Shop… I still can't believe it."
Her name and username were proudly displayed on the event's screen in front of the gathered audience, marking a triumphant moment that began with her walk down the red carpet at the Summit. Being nominated and present at the event was already a significant achievement for her.
The Remarkable Rise of Flor de Cuba
The story behind her award has touched the hearts of thousands of fans. Less than a year ago, Flor faced criticism for selling through social media. "They told me this wasn't serious," she recalled in an Instagram post that quickly amassed over 83,600 views, 27,090 likes, and 2,040 comments.
With the award now in hand, Flor reflects on the accomplishments her persistence has enabled: purchasing a home for her mother in Cuba, acquiring her first property in Punta Cana, Dominican Republic, and soon closing on her first U.S. home valued over a million dollars in Miami.
Starting with nothing, she arrived in the United States with just $200 and slept on mattresses on the floor. Her impressive TikTok Shop sales figures justify the recognition: she's among the top 1% of highest-earning sellers worldwide on the platform. In November 2025 alone, she generated $192,000 in net income over 30 days, after achieving $1.8 million in sales that month. She also surpassed a million dollars in sales in October, December, and January.
From Criticism to Triumph
"It's no accident to sell a million for five consecutive months," she has stated, crediting her success to countless hours of study, continuous preparation, and learning various sales and content creation strategies. Her story resonates deeply with the Cuban emigrant community, for whom building a life from nothing is a shared experience.
In addition to her award, Flor is experiencing one of the busiest times of her life. Last Tuesday, she announced she is pregnant with her third child, her first with partner Alex, who proposed in January.
For those aspiring to follow in her footsteps, Flor has launched her own academy, teaching others how to generate income from TikTok Shop from scratch.
"Don't let anyone's opinion make you give up on what can change your life," Flor advised when sharing her award. "I wasn't perfect... but I was consistent even when it was uncomfortable."
Frequently Asked Questions About Flor de Cuba's Success
How did Flor de Cuba achieve her success on TikTok Shop?
Flor attributes her success to rigorous study, constant preparation, and mastering various sales and content creation methods. Her determination and consistency, even in the face of criticism, have been key to her achievements.
What are some of Flor de Cuba's major accomplishments?
Flor has purchased a home for her mother in Cuba, acquired property in Punta Cana, and is in the process of buying a million-dollar home in Miami. She is also in the top 1% of TikTok Shop sellers globally.
What advice does Flor de Cuba offer to aspiring content creators?
Flor encourages aspiring creators not to be swayed by others' opinions and to remain consistent in their efforts, even when facing challenges. Her journey exemplifies the power of perseverance.