A construction company based in Lehigh Acres, Florida, has taken social media by storm with a logo that no one saw coming: images of Fidel Castro, Raúl Castro, and Miguel Díaz-Canel, all in military attire, accompanied by the blunt phrase "ONLY SHIT IS LOADED."
The video, shared by user Elizabet Lopez on TikTok, has amassed over 186,000 views, more than 7,000 likes, and nearly 3,600 shares, illustrating how a straightforward advertisement captured the attention of the Cuban exile community.
The clever humor is intentional and fitting: RHL GROUP CONSTRUCTION, located in Lehigh Acres, specializes in the installation and maintenance of septic tanks, and its owners chose to transform the three iconic figures of Cuba's communist regime into a visual representation of the tank's contents.
The logo is prominently displayed on the company's work vehicle, making its rounds through the streets of Florida. User Alejandra González confirmed in the comments, "I saw them on the street, couldn't stop laughing, very creative."
Community Reactions and Political Commentary
The comments section exploded with laughter and applause. "The best promo in human history," one user exclaimed. "The best marketing I’ve seen in my 63 years," added elainediaz1619. "Just for the promotion, I now want a tank," joked lachicatiktok.
Others were more direct with their political commentary. "Wait till Raúl finds out," wrote yanistaynay. User cesargarcia3984 provided the most ironic critique: "I think it's a total disrespect that they're so small," referencing the size of the images in the logo.
The joke extended beyond the Cuban regime. Eduardo suggested in the comments, "Friend, could you add photos of Maduro and Chávez to the logo?" broadening the satirical scope to include other figures from the Bolivarian axis.
Entrepreneurial Spirit and Cultural Satire
The video also sparked a sense of entrepreneurial pride within the community. "Tremendous advertising, now you'll be internationally recognized," wrote danieldelg13. "I don't know how far this ad will go. Getting more creative each time. Sharing because it's great," another user added.
Lehigh Acres, a community in Lee County about 25 kilometers east of Fort Myers, has become a hub for Cuban-American businesses in construction and services, drawn by a lower cost of living than in Miami.
The logo from RHL GROUP CONSTRUCTION carries on a rich tradition of Cuban political humor in exile, especially vibrant on TikTok in the early months of 2026, using satire as a form of cultural resistance against the dictatorship.
As Isa succinctly put it in a comment capturing the general sentiment: "The best promotion ever, just with a picture."
Insights into the Viral Florida Business Logo
What made the logo of the Florida construction company go viral?
The logo featuring images of Fidel Castro, Raúl Castro, and Miguel Díaz-Canel with the phrase "ONLY SHIT IS LOADED" captured the attention of the Cuban exile community on social media, leading to its viral spread.
How did the community react to the viral logo?
The community responded with laughter and applause, appreciating the clever humor and political satire, with some users even suggesting additions to include other political figures.
Why is Lehigh Acres significant for Cuban-American businesses?
Lehigh Acres has become a hub for Cuban-American businesses, particularly in construction and services, due to its lower cost of living compared to Miami, attracting entrepreneurs from the community.