Gladys Jáuregui became the star of a TikTok video after her strong reaction to reparto songs played by her granddaughter, Lil González, the daughter of Cuban comedian Cuqui La Mora, went viral.
Released last Wednesday under the title "Didn't Get the Vibe," the video captures Lil's attempt to show that "people of her grandmother's age can also enjoy today's music." However, Gladys's response was far from what her granddaughter anticipated.
From the very first track, Gladys made her disapproval clear: "That's vulgarity. That's another vulgarity," she repeated in response to every song that played.
As a former high school teacher in Cuba, Gladys took her critique beyond aesthetics, associating the genre with broader social issues: "That's not music. That's violence. That's why the youth is so violent, because music itself is already violent."
When Lil tried to defend the lyrics by suggesting they shouldn't be taken literally—referring to lines like "I want to hit you with an ax"—her grandmother didn't budge an inch.
Gladys's final verdict was firm: "That's not music, it doesn't have any lyrics, it's just nonsense."
Generational Divide Over Music
The generational gap highlighted in the video struck a chord with many older viewers, who see the explicit lyrics of reparto—often deemed violent or sexist—as a cultural concern.
Reparto is an urban genre that emerged around 2006-2007 in Havana's working-class neighborhoods, blending reggaetón with elements of rumba, timba, and guaguancó. As of early 2026, it's experiencing significant international growth.
Tracks like "Dichávate" have surpassed three million views on YouTube, international artists like Spain's Bad Gyal have openly embraced it, and Billboard has named Bebeshito and Wampi among the 26 Latin artists to watch in 2026.
Gladys's experience contrasts with that of another Cuban grandmother, Luisa, aged 97, who went viral in July 2025 for enthusiastically dancing to "Tacto que llegó el reparto" by Bebeshito, illustrating that the generational divide regarding this genre isn't always clear-cut.
Gladys arrived in Miami in July 2023 through the Humanitarian Parole program, joining her daughter Cuqui La Mora, who has lived in the United States since 2019 and became a U.S. citizen in March 2025.
Understanding Reparto and Its Impact
What is reparto music?
Reparto is an urban music genre that originated in Havana's working-class neighborhoods in the mid-2000s. It combines reggaetón with elements of rumba, timba, and guaguancó.
Why did Gladys Jáuregui's reaction to reparto songs go viral?
Her reaction went viral because she expressed strong disapproval of reparto songs played by her granddaughter, highlighting a generational divide in music preferences.