Leonardo Argumedo Reloba and Roxana Viltres García embarked on a journey from Batabanó, located in Mayabeque province, carrying nothing but a suitcase, their eight-month-old son, and a strong resolve to find a better future.
It was July 2022, during a significant wave of Cuban migration. The economic conditions in Cuba had become unbearable, and following the social unrest on July 11, 2021, the political situation deteriorated further. "We were running a business in Cuba and really had no plans to leave, but given the country's circumstances and the worsening economic conditions, we decided to emigrate," Leonardo recalls.
Their journey was anything but easy. They traversed Nicaragua, Honduras, Guatemala, and Mexico, eventually reaching the U.S. border. They carried their baby in their arms and a load of debt. "We arrived with nothing, already owing money," Leonardo shares. Like many other Cubans, they started from scratch, taking any available jobs, saving every dollar, and adapting to a new culture, language, and system.
Building from the Ground Up to Launch a Business
Fast forward three years, and their narrative has transformed. Through relentless effort, long workdays, and family support, they successfully launched their own business in Miami: La Casa Nueva, a company that specializes in home goods, focusing on custom kitchens and bathrooms.
"We were able to start little by little, and thank God, today we have our own company," Leonardo proudly states.
La Casa Nueva focuses on transforming home spaces with modern and fully customized designs. The company crafts complete bespoke kitchens in over 200 colors, featuring contemporary finishes with a strong Italian influence, ensuring elegance and functionality in every detail.
They also create striking TV units that become the focal point of living rooms, along with decorative panels that add character and sophistication to walls. In the bathroom sector, they offer vanities, sinks, faucets, showers, tubs, and mirrors with lights, blending design and durability to turn any space into a modern, practical corner.
A distinctive feature of their business is the use of PVC material for bathroom vanities instead of wood. This plastic material is resistant to moisture, impervious to water damage, and termite-proof, ensuring greater longevity. "Customers love it because it doesn't get damaged by water," Leonardo explains.
Personalized Design and Direct Service
Their business model combines a physical store with personalized design services. Clients can visit the location, choose colors and details, and receive a complete computer-generated design showcasing how their kitchen or bathroom will look before it's built.
Moreover, the team visits homes to take measurements and tailor each project to the space's specific needs. From a modern vanity to a fully integrated kitchen with lights and glass finishes, everything is custom-made for the client.
Those looking to renovate their home or start a project from scratch can visit La Casa Nueva at 6801 NW 77th Ave, Suite 102, Miami, Florida 33166, where they will receive personalized advice to design their dream kitchen or bathroom.
They can also call 786 899 8179 to request information, schedule an appointment, or arrange a visit for measurements. In every project, the team is committed to quality, design, and direct service, turning each space into a true new home.
For Leonardo and Roxana, the business represents more than just income; it is a testament that their sacrifices were worthwhile. What began as an uncertain trek through several countries has become a story of stability, growth, and fulfilled dreams.
As their son grows in an environment with greater opportunities, this Cuban family proves that perseverance can turn adversity into success.
Frequently Asked Questions about Cuban Migration and Business Success
Why did Leonardo and Roxana decide to leave Cuba?
Leonardo and Roxana decided to leave Cuba due to unbearable economic conditions and a deteriorating political situation after the social unrest in July 2021.
What is unique about La Casa Nueva's products?
La Casa Nueva offers fully customized home solutions, using PVC for bathroom vanities, which is moisture-resistant and durable, ensuring longer-lasting products.
How can customers engage with La Casa Nueva?
Customers can visit the physical store in Miami, call for information, schedule appointments, or arrange home visits for project measurements.