Naomis Pérez's journey from Centro Habana, Cayo Hueso, to Florida is emblematic of countless Cubans who have left their homeland seeking freedom. Arriving in the United States in August 2021, she braved borders and fled from Cuba’s political persecution.
Back on the island, she worked as a waitress. Upon reaching the U.S., she had to start anew. “I arrived without a single dollar, with nothing really, but full of determination to succeed and leave behind the dictatorship that burdens every Cuban,” she shares.
As with many immigrants, she faced months of uncertainty. She managed to find work, but the business where she was employed shut down due to internal issues. Additionally, her work permit had expired, even though she had an extension, which led to several doors being closed to her.
Seizing a New Opportunity in Auto Sales
During these challenging times, a chance in the auto sales industry emerged—an area entirely unfamiliar to her.
“It was intimidating because it's a competitive and demanding field, but it was the only opportunity available at the time,” she recalls.
Nearly a year ago, she decided to pursue a career as a consultant in auto sales, dealing with both new and used cars. What began as a necessity has transformed into a personal and professional growth journey.
Beyond Selling Cars: Supporting Families
For many immigrant families, purchasing a car is one of the most crucial steps in establishing themselves in the United States. It signifies independence, stability, and access to better job opportunities.
Naomis understands this experience firsthand, which is why she emphasizes that her focus isn't merely on sales, but on providing honest and personalized guidance.
“I want individuals to feel confident in their next purchase. My goal is to find them the best options, whether new or used cars, and guide them through the entire process,” she states.
She has already supported numerous people in receiving their vehicles, turning each key handover into a shared story of perseverance.
A Message to the Cuban Community
From Florida, this young Cuban continues to forge her path in the United States. Her story is one of resilience, determination, and a refusal to give in to adversity.
Today, she positions herself as a supportive consultant, dedicated to helping individuals make informed and beneficial decisions when purchasing their next car.
For her, every client represents not just a sale but a new chance to prove that even starting with nothing, progress can be made.
Navigating the Auto Sales Industry as an Immigrant in Florida
What challenges did Naomis Pérez face upon arriving in the United States?
Naomis faced financial hardship, uncertainty in employment, and challenges with her work permit after arriving in the United States.
How did Naomis Pérez find her opportunity in auto sales?
Amidst difficult circumstances, Naomis discovered an unexpected opportunity in the auto sales industry, despite it being a completely new field for her.
Why is buying a car important for immigrant families in the U.S.?
For immigrant families, purchasing a car represents independence, stability, and better access to job opportunities in the United States.