Bad Bunny delivered one of the most talked-about performances in recent Super Bowl history, taking the reins of the LX edition's halftime show. The Puerto Rican artist shattered cultural barriers and turned the world’s most influential sports stage into a celebration of Latin music, identity, and the Spanish language.
The show, broadcasted by NBC, reached a record-breaking audience of 135.4 million viewers, making it the most-watched Halftime Show to date. This figure surpassed the previous Super Bowl's record when Kendrick Lamar drew 133.5 million viewers, solidifying the global impact of this Puerto Rican performer.
For nearly 13 minutes, Levi’s Stadium in Santa Clara, California, witnessed an unprecedented spectacle. Bad Bunny performed an entirely Spanish-language set, a first in the event's history, including hits like Tití me preguntó, Yo perreo sola, Voy a llevarte pa’ PR, and NUEVAYoL. The performance combined elements of his artistic vision with Puerto Rican cultural references, prominently featuring “La Casita de Bad Bunny,” a familiar sight from his concerts.
Memorable Moments and Cultural Impact
One of the night's most striking moments was a real wedding held on stage, a decision reportedly inspired by the couple's previous invitation to the singer. The show also included a tribute referencing Liam Ramos, a child detained by ICE, and a symbolic Grammy presentation to a young boy, reinforcing the social and emotional dimensions of the spectacle.
The show's conclusion delivered a powerful message: surrounded by dancers waving flags from various countries across the continent, Bad Bunny recited their names while holding a ball with the phrase “Together we are America,” a clear call for unity and cultural diversity.
Star-Studded Collaborations
The artist was joined by top-tier figures. Lady Gaga appeared alongside Puerto Rican band Los Sobrinos to perform Die with a Smile in a salsa rendition before sharing a dance with Bad Bunny.
Ricky Martin also took the stage, paying homage to another Puerto Rican icon who paved the way before him by performing Lo que le pasó a Hawaii, a song rich in symbolism about roots and identity.
A Night Full of Stars
The performance was studded with celebrities, both among the audience and within the set design. Stars like Pedro Pascal, Karol G, and Jessica Alba were visible from “La Casita,” while in the stands, Leonardo DiCaprio, Hailey Bieber, Jon Bon Jovi, Jay-Z with his daughters, Emma Roberts, Chris Pratt, Kim Kardashian, and Lewis Hamilton were spotted.
With this performance, Bad Bunny not only cemented his status as one of the world's leading music stars but also transformed the Super Bowl halftime show into a platform for cultural representation.
Insights into Bad Bunny's Super Bowl Performance
What made Bad Bunny's Super Bowl performance unique?
Bad Bunny's performance was unique due to its entirely Spanish-language set, cultural references to Puerto Rico, and its groundbreaking portrayal of Latin music on a global stage.
How many viewers watched Bad Bunny's Super Bowl Halftime Show?
The show reached a record-breaking audience of 135.4 million viewers, making it the most-watched Halftime Show in history.
Who were some of the guest performers with Bad Bunny?
Guest performers included Lady Gaga, who sang a salsa version of “Die with a Smile,” and Ricky Martin, who performed “Lo que le pasó a Hawaii.”