Cuban urban musician Velito the Jester has broken his silence following criticism on social media for sharing promotional content shortly after the tragic accident that claimed the life of his bandmate, José Alberto Reyes Luis, known as Cosonga. The artist clarified that the videos were recorded prior to the tragedy and urged for respect and empathy during this difficult time for his entire team.
In his Instagram stories, Velito explained that the band is taking a 15-day pause out of respect for the deceased and his family. However, he mentioned that their European tour, scheduled from February 11 to March 11, will continue as planned. "We are hurt and saddened by everything that has happened. He was our brother, our family, one of the best people you could meet in this world," he wrote. "This is our livelihood, and I am sure that from heaven, he is with us. No one else will provide for his family or ours; that remains our responsibility today and always," he added.
The singer also addressed the concerns about the promotional videos directly: "Every video you see on my social media was created long before the incident. It is mandatory to promote events a month in advance; that's how our business works," he emphasized, clarifying that it was not an act of disrespect or insensitivity towards the loss.
In another post, Velito reflected on how mourning is experienced in the artistic world. "Grief isn't measured by a post or a pre-recorded video. The loss of a colleague is felt in the heart, not on social media," he stated. "Many artists throughout history have had to take the stage amidst profound pain," he continued, highlighting that his group is going through a challenging time and that respect is also a form of solidarity.
The performer concluded by expressing gratitude to those who have shown understanding and support. "Thank you to those who have shown empathy during this very difficult time," he wrote, ending his messages with a call to avoid judgment without understanding personal circumstances. Velito's words have sparked both support and reflection among his followers, who acknowledge the challenge of maintaining an active career while grieving.
Understanding Grief in the Music Industry
Why did Velito the Jester continue sharing promotional content after Cosonga's death?
Velito explained that the promotional videos were recorded before the tragic incident. As part of their professional obligations, it is necessary to promote events well in advance.
How is Velito the Jester's band handling the loss of Cosonga?
The band has paused activities for 15 days to honor Cosonga and his family, but they plan to proceed with their European tour. Velito emphasized the importance of continuing their work to support the families involved.
What message did Velito the Jester convey about public mourning?
Velito stressed that mourning is a personal experience that is not accurately reflected through social media posts or videos. He highlighted that respect and empathy are crucial during such times.