The Cuban content creator known as @keki_mami recently shared a significant milestone on TikTok: she used her inaugural payment from the platform to purchase a refrigerator, which is one of the most essential—and expensive—appliances in today's Cuba.
"Living in Cuba, thanks to TikTok, I finally bought my refrigerator," the young creator expressed in a video that quickly went viral. "Everyone knows this is one of the most crucial appliances in a home. Personally, I was going crazy having to rely on fast food and not even being able to enjoy a cold glass of water," she added.
In the video, she captures the moment her new fridge arrives at her home, with her family by her side, who helped prepare lunch to celebrate the occasion.
"It was chaotic; my love drank a bottle of yogurt and joined in our meal, but what matters is that the most anticipated fridge in history is finally here," she recounted with laughter.
The Cuban influencer expressed gratitude to her followers on TikTok and Instagram for their support, which enabled her to achieve this goal: "This platform has undoubtedly marked a turning point in my life. I'm thankful to God and every single person who supported me unconditionally through this journey."
In a country where appliance prices skyrocket in the informal market and salaries barely cover basic food necessities, @keki_mami’s story highlights how many Cubans are turning to social media as a new economic avenue, navigating the system's constraints.
"We plugged it in at midnight after eight hours of waiting. I was filled with excitement," the young woman concluded, ending her post with a message of gratitude and hope for her digital community.
"Thanks to God, TikTok, and my followers, today I have my fridge. It's a dream come true," she wrote.
Exploring the Impact of Social Media on Cuban Economy
How are Cubans using social media platforms to improve their economic situation?
Many Cubans are leveraging social media platforms like TikTok to earn income, which helps them afford goods that are otherwise too expensive due to the country's economic challenges.
Why is purchasing a refrigerator significant in Cuba?
In Cuba, refrigerators are considered essential yet costly appliances. The high prices in the informal market make them difficult to obtain for individuals relying solely on local salaries.