A Cuban TikToker, known as @soy_jesspilar, has ignited a social media firestorm following her video from a Havana supermarket that she claims offers "special flavors, premium products, and an inviting atmosphere for leisurely shopping." The video showcases her browsing aisles filled with imported wines, sweets, and luxury items, encouraging her followers to enjoy "shopping that makes meal prep and gift-giving easy."
She describes the store as a place where "everything is carefully selected" and ideal for "shopping that simplifies the table and gifts." What was intended as a simple promotional piece quickly became the focus of criticism, with thousands accusing her of portraying an "unreal Cuba" and "mocking the people" amid the country's economic crisis.
One user commented, "It comes off as mockery to the Cubans," while another declared, "This is the Cuba of the privileged; the rest are starving." A viral comment directly challenged her: "I'd be embarrassed to post a video like this knowing there are people who don't even have bread to eat."
Backlash from Cuba and Beyond
The criticism extended beyond Cuba. "It must be the only market frequented by millionaire socialists," one user joked, while another pointed out, "That's not a supermarket; it's a store for the 1% living off the government." From abroad, reactions also poured in: "I'm Mexican and familiar with Cuba, and even I feel posting this is inappropriate given the country's situation," wrote a popular commenter.
Comparisons were made with other countries' stores: "The rich people's market in Cuba looks like a corner store in my neighborhood in Mexico," one joked, garnering numerous replies. Another person remarked, "Even Cuba's premium store looks poorer than any Latin American kiosk."
Debate Over Privilege and Reality
While some followers defended the influencer's right to share her life, the consensus was that the video was misguided. "Is it wrong to have money? No. But sometimes flaunting it hurts more than it inspires," one user commented, capturing the widespread sentiment.
@soy_jesspilar's video, now viewed thousands of times, has reignited discussions about inequality in Cuba and the disconnect between official rhetoric and daily life. While some see it as mere aspirational content, many others perceive it as a snapshot of privilege in a country where most struggle to get by.
Understanding the Controversy in Cuban Social Media
Why was the video by @soy_jesspilar criticized?
The video was criticized for portraying a luxurious lifestyle that many feel is disconnected from the harsh economic reality faced by the majority of Cubans.
What was the reaction from international viewers?
International viewers, including a Mexican user, expressed that posting such content is inappropriate given Cuba's current situation, feeling it shows a lack of sensitivity to the country's struggles.
How did the video impact the conversation about inequality in Cuba?
The video sparked renewed discussions about the stark contrast between the experiences of the privileged few and the everyday realities of most Cubans, highlighting issues of inequality and privilege.