Carlos Marcelín, a renowned Cuban-American jeweler and a key player in Miami's luxury watch market, recently showcased one of the rarest timepieces he's ever handled: a platinum Rolex Day-Date 40 with an emerald-set bezel, appraised at over $645,000. In a video shared on his social media, Carlos—commonly referred to as "Carlos the Watchmaker"—revealed that in his 14 years in the high-end jewelry business, he's come across only two such models.
"It's among the most exclusive watches I've ever encountered," the jeweler remarked. The Rolex Day-Date 40 (Ref. 228396TEM) is a rare, off-catalogue piece that is not featured in the official listings of the prestigious Swiss brand. This 40 mm case is crafted from 950 platinum, the densest and most valuable metal used by Rolex, and its bezel is adorned with perfectly calibrated natural emeralds.
The dial, entirely paved with diamonds, transforms this watch into a miniature masterpiece. "This isn't a Rolex you can just order from a boutique. These pieces are offered only to select clients of the brand, by direct invitation," Carlos Marcelín explained. The estimated market price for this model could reach $699,000 internationally, with private auction values potentially exceeding $700,000, contingent on its condition and provenance.
Rolex does not release official production numbers, particularly for its high-jewelry pieces. However, industry experts suggest that fewer than a dozen units of the 228396TEM model exist globally, making it highly coveted by collectors and celebrities alike.
Carlos Marcelín, who hails from the modest fishing village of Cojímar, Havana, has emerged as a success story in the U.S. luxury jewelry and watch industry. Through his social media platforms, he shares tales of triumph, unique pieces, and advice on investing in high-end watches. The influencer, catering to an exclusive clientele in Miami, has stated in multiple interviews that his goal is to inspire young Cubans: "Your origin does not determine your destiny," he often says.
With over half a million Instagram followers, his name has become synonymous with elegance, expertise, and authenticity in the competitive luxury world.
Understanding the Value of Rare Rolex Watches
What makes the Rolex Day-Date 40 so valuable?
The Rolex Day-Date 40 is valuable due to its rare platinum construction, emerald-set bezel, and diamond-paved dial. Its exclusivity and limited availability increase its desirability among collectors.
How many Rolex Day-Date 40 (Ref. 228396TEM) watches exist?
Industry experts estimate fewer than a dozen of these specific Rolex models exist worldwide, making them exceedingly rare and sought after.
Can anyone purchase a Rolex Day-Date 40?
The Rolex Day-Date 40 is not available for general purchase and is typically offered to select clients by invitation, adding to its exclusivity.