A young Cuban woman, known online as @yani.cubana99, took to social media to reveal the staggering prices of cars and motorcycles at a store where transactions are conducted in dollars. During her tour, she emphasized that payments must be made in cash or with new cards designed for foreign currencies, labeling the prices as "for millionaires."
“In Cuba, yet with millionaire prices, look at this… this car costs $42,000… everything is paid in cash or with the new cards available now,” she remarked, focusing her camera on a new Nissan Kicks priced at $42,500. The video also showcased motorcycles priced between $2,550 and $4,315, featuring brands like Furia and Ava.
The video sparked widespread reactions on social media. Some users compared these prices to those in the international market, with one stating, “That Nissan here in the USA doesn’t go over $4,000.” Others questioned the economic practicality of purchasing such vehicles in Cuba, pondering, “How many lifetimes would one have to work to even afford a motorcycle?” Responding to users who justified the costs by comparing them to other countries, the video creator retorted, “But we are here, not there.”
High Prices Ignite Public Outcry
The exorbitant cost of vehicles in Cuba remains a hot topic. Recently, the Minister of Transport visited sales points in Havana, acknowledging issues such as long lines, resellers, and a lack of available models. As a solution, he announced plans for local motorcycle assembly and improvements in customer service.
In the province of Holguín, Tiendas Caribe sold motorcycles for as much as $6,590, including the “added value” of vehicle registration processing. Users have pointed out price discrepancies between regions, the presence of resellers charging up to $200 for appointment slots, and warranty issues.
Regulatory Framework and Public Reaction
In May, a social media post about a Kia Picanto offered at $48,000 USD triggered a flood of ironic comments and comparisons to international prices, highlighting public dissatisfaction with Cuba’s inflated automotive market.
The current regulatory framework, set by the Cuban government in late 2024, allows a standard car to be priced over $15,000 if it is less than five years old, while a new motorcycle exceeds $2,000. These figures are increased by taxes that can raise the final price by up to 35%. Payment in the national currency is not an option.
The young woman concluded her video with an invitation to viewers: “Leave your thoughts on this in the comments.” The responses, filled with humor, critique, and frustration, mirror the sentiments of many Cubans faced with a dollar-driven market that remains out of reach for the majority.
Understanding Cuba's Vehicle Market Dynamics
Why are vehicle prices so high in Cuba?
Vehicle prices in Cuba are significantly inflated due to the government’s regulatory framework, high taxes, and the necessity to purchase in foreign currencies, making the market inaccessible for many locals.
Can Cubans pay for vehicles in their national currency?
No, the current system requires payments to be made in foreign currencies, either in cash or using special cards designed for such transactions.
What measures is the Cuban government taking to address these issues?
The government has announced initiatives like local motorcycle assembly and improved customer service to mitigate the challenges faced in the vehicle market.