As the current United States Secretary of State, Marco Rubio is emerging as a formidable contender within the Republican Party for the 2028 presidential election, according to recent polls. While he trails behind current Vice President JD Vance, Rubio is one of the few Republican leaders enjoying substantial grassroots support.
A survey conducted by YouGov from September 5 to 8, 2025, revealed that 33% of Republicans and Republican-leaning independents would consider supporting Rubio in a presidential primary. This places him behind Vance (65%), Ron DeSantis (40%), and Donald Trump Jr. (37%), yet ahead of established figures like Ted Cruz (29%) and Nikki Haley (14%). The poll highlights Rubio's loyal base and his reputation as a unifying figure in a party facing internal conflicts following Donald Trump's return to the White House.
Despite Vance being the preferred choice for 44% of Republicans surveyed, Rubio maintains a solid image, particularly among voters seeking experienced leadership in foreign affairs. The poll indicates that non-"MAGA" Republicans are more inclined to consider alternatives such as Rubio, DeSantis, or even Trump Jr., thus creating a strategic opportunity for the Secretary of State in the near future. In this demographic, over 70% expressed a preference for a non-Trump candidate over the prospect of Trump pursuing a third term.
Rubio's standing within the Republican ranks is partly due to his tenure as a Florida senator, his international diplomatic experience, and his rapport with the Latino community—attributes that set him apart from other Republican hopefuls. Analysts note that while JD Vance currently leads the party from the vice presidency and the Republican National Committee chairmanship, Rubio could emerge as a viable option in a potentially fragmented landscape.
On the Democratic side, the YouGov poll shows Gavin Newsom and Kamala Harris as the leading contenders for 2028, with 55% and 54% support, respectively. These figures illustrate an open field as both parties work to solidify their strategies for the upcoming election.
Ultimately, while JD Vance remains the unequivocal favorite among Republicans, Rubio's rise in the polls positions him as a significant player capable of garnering support beyond the hardline Trump base. Rubio's profile has surged within the Republican Party, particularly after Trump publicly mentioned him as a potential successor alongside JD Vance.
Trump praised Rubio's record as a Florida senator, acknowledging him as a heavyweight contender in the Republican landscape for the 2028 presidential race. This public endorsement was further reinforced when Trump revisited the possibility of Vance and Rubio as the top prospects to lead the conservative movement.
Although JD Vance enjoys closer ties with the core Trump supporters, Rubio is seen as a more moderate alternative with extensive foreign policy experience, broadening his appeal among independent and traditional Republican voters. Despite this backing, Rubio himself has refrained from confirming any candidacy, citing that "you never know what will happen in politics." This cautious approach has been perceived as a strategy to remain relevant without rushing into a decision, awaiting a potential party split to play to his advantage.
Key Questions About Marco Rubio's Potential 2028 Candidacy
What percentage of Republicans would consider voting for Marco Rubio?
According to a YouGov poll, 33% of Republicans and Republican-leaning independents would consider voting for Marco Rubio in a presidential primary.
How does Marco Rubio's foreign policy experience influence his candidacy?
Rubio's extensive foreign policy experience enhances his image as a knowledgeable and experienced leader, appealing to voters who prioritize expertise in international affairs.
Why is Marco Rubio considered a more moderate option than JD Vance?
Rubio is perceived as more moderate due to his broader appeal among independents and traditional Republicans, as well as his stance on certain policy issues compared to the more hardline positions associated with JD Vance.