Cuban singer Haila María Mompié recently appeared in a promotional video for MCV Comercial S.A., the joint venture representing Mercedes-Benz in Cuba. She advocated for purchasing vehicles at their Havana location, stating that they are "more affordable" compared to importing due to hefty tariffs. "My loves, we're here at the Mercedes-Benz dealership in Havana. There are many cars you can truly adopt because they have very good prices. I recommend them to you," expressed the artist in a video shared on social media.
Speaking from a BAIC car, Mompié emphasized that buying a vehicle from this company could be cheaper than personal importation, as it avoids lengthy paperwork and delays. "Here, you find your car with the tax included and everything. At a price, I assure you, that can even be cheaper than the import you're considering," she claimed.
Public Figures Lead the Promotion
Haila's involvement isn't an isolated incident. MCV Comercial S.A., supported by the Ministry of Transportation, has launched a social media campaign featuring other public figures, including hairdresser Dorian Carbonell, sports announcer Evian Guerra, actor Carlos Luis González, and comedians El Habanero and Otto Ortiz. These personalities showcase the luxury and mid-range cars the company advertises on the island.
Contrasting with Cuba's Economic Reality
Earlier this year, the company released a catalog with prices ranging from $51,000 to over $191,000 for Mercedes-Benz models, and between $16,000 and $46,000 for Chinese vehicles like FAW, DFSK, Skywell, and Foton. This promotion starkly contrasts with Cuba’s dire economic situation, where millions face constant power outages, food and medicine shortages, rampant inflation, and a nearly collapsed public transportation system.
This type of message has sparked controversy before. Sports presenter Héctor Villar faced criticism in 2024 for a similar video showing the supposed ease of buying a Mercedes in Cuba. More recently, state journalist Oliver Zamora was questioned for allegedly purchasing a Bestune T55 worth nearly $27,000 through the same company, although he later denied the acquisition.
In all these cases, the public perception remains consistent: a parallel reality displaying unattainable luxuries for most, while the general population remains trapped in a cycle of scarcity and daily hardship.
Understanding the Mercedes-Benz Car Market in Cuba
Why are imported cars in Cuba so expensive?
Imported cars are subject to extremely high tariffs and taxes, making them significantly more expensive than purchasing through local dealerships like MCV Comercial S.A.
Who else is promoting Mercedes-Benz cars in Cuba?
In addition to Haila María Mompié, figures like Dorian Carbonell, Evian Guerra, Carlos Luis González, and comedians El Habanero and Otto Ortiz are also part of the promotional campaign.
What is the price range for cars offered by MCV Comercial S.A.?
The price range for Mercedes-Benz models is from $51,000 to over $191,000, while Chinese brands like FAW and DFSK range from $16,000 to $46,000.