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Couple Caught Selling Fake Luxury Watches in Miami-Dade: How a Victim Uncovered the Scam

Saturday, September 6, 2025 by Claire Jimenez

Couple Caught Selling Fake Luxury Watches in Miami-Dade: How a Victim Uncovered the Scam
The arrested couple - Image © Lee County Sheriff’s Office

Jonathan Parra, 37, and Paula Sánchez Zapata, 33, well-known jewelers from Southwest Florida, were taken into custody following an investigation by the Miami-Dade Sheriff's Office linking them to the sale of counterfeit Rolex watches. The couple, who reside in Cape Coral, are accused of defrauding a victim out of over $70,000 through an organized fraud scheme. They are now facing charges for defrauding amounts of $50,000 or more and are awaiting extradition to Miami-Dade County, according to local media reports.

A Pool Incident Uncovers the Deception

The scam was revealed almost by chance. The victim, Irian García, started questioning the authenticity of the watches after an unusual incident: one of the watches filled with water after being submerged in a pool. This raised alarms because original Rolex watches are water-resistant. Detective Argemis Colomé, a spokesperson for the MDSO, explained that García then decided to have the pieces examined by an independent jeweler. The evaluation was clear: the three watches purchased from Parra and Sánchez were fake. Additionally, one of the watches sold as new was actually over a decade old.

Efforts to Conceal and Evade

Upon discovering the scam, García attempted to contact the jewelers for a resolution. However, Parra and Sánchez responded by blocking her phone number and social media profiles. This evasive action not only heightened suspicions but also led to a formal complaint with the authorities. Consequently, the MDSO's Organized Crime Squad launched an investigation that resulted in a raid on the couple's residence, where they were arrested with the help of local police.

Potential for More Victims?

Authorities have voiced concerns about the potential reach of this fraudulent operation. According to information from the MDSO, the couple had been operating as jewelers for some time and had built a strong reputation through references and the use of luxury vehicles, which enhanced their appearance of legitimacy. "We urge anyone who has purchased jewelry from these jewelers to verify its authenticity," the detective stated in comments to Univision. Those who suspect they may have been victims can contact Miami-Dade Crime Stoppers at 305-471-8477.

Luxury Watch Industry Under Siege by Counterfeits

This case is not an isolated incident. The luxury watch industry is grappling with a global counterfeiting crisis. According to the Swiss Watch Industry Federation, over 40 million counterfeit watches are produced annually, compared to just 26 million genuine ones. These fakes result in estimated losses of $700 to $800 million annually solely for the Swiss industry, as reported by Diario Las Américas citing official sources. Worldwide, over 400 million counterfeit watches are in circulation, with an estimated value of half a trillion dollars. In the United States, customs authorities seize approximately 150,000 fake watches each year, most originating from China.

Understanding the Implications of Fake Luxury Watches

How can consumers verify the authenticity of luxury watches?

Consumers should seek verification from trusted independent jewelers or authorized dealers. Checking serial numbers and seeking certificates of authenticity are also recommended.

What should someone do if they suspect they have purchased a counterfeit watch?

Individuals should contact law enforcement or consumer protection agencies to report the fraud. They may also consider reaching out to the brand's official customer service for further guidance.

Why is the counterfeit watch market so prevalent?

The high demand for luxury watches combined with significant profit margins for counterfeiters makes this market appealing. Additionally, advancements in technology allow counterfeiters to create more convincing fakes.

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