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What Happened to Malú Trevejo? The Cuban Singer with Over 30 Million Social Media Followers

Thursday, August 28, 2025 by Olivia Torres

Emerging into the spotlight as a teenager, Malú Trevejo's name continues to resonate powerfully in the realm of social media. This Cuban singer and influencer, who began her journey in the digital and musical arenas at a young age, was born in Cuba. Before turning 16, she had already garnered millions of views on music videos like "Luna Llena." Over the years, she has become one of the most prominent Cuban figures online, boasting nearly 24 million followers on TikTok and over 10 million on Instagram, cementing her status as one of the most followed Latina influencers of her generation.

Born to a Spanish father and a Cuban mother, Malú spent much of her childhood in Madrid after her birth on the island. At 13, she moved to Miami with her mother, where she began exploring social media, eventually rising to stardom. After several years in the United States, she has returned to Madrid, where she now juggles her roles as both a singer and an influencer.

The Rise of a Cuban Social Media Star

Malú is a sensation on TikTok, where her dance videos quickly go viral. Her style, a blend of fashion, sensuality, and spontaneity, often features Cuban music or dance moves, showcasing her Caribbean roots. Fans frequently comment on her posts with phrases like "Cuban sugar, deal with it," underscoring her strong connection with her audience.

Compliments are aplenty, with some comparing her to figures like Georgina Rodríguez or Becky G. Others still reminisce about her brief relationship with Argentine rapper Trueno, a romance that, despite never being officially confirmed, sparked widespread speculation through social media exchanges. Far from detracting from her success, such controversies seem to fuel her fame, translating into increased views, likes, and recognition. Simultaneously, she remains engaged in music, with her recent video "Lluvia" amassing thousands of views on YouTube.

Embracing Her Cuban Heritage

Proud of her origins, Malú consistently honors her Cuban roots on social media, with Caribbean dances and repeated displays of the Cuban flag by her fans in the comments. Now based in Spain and with millions watching her every move, Malú Trevejo's journey is far from over. All signs indicate that her most exciting chapters are yet to unfold.

Insights into Malú Trevejo's Social Media Influence

How did Malú Trevejo gain fame on social media?

Malú Trevejo gained fame through her viral dance videos on TikTok and her engaging presence on Instagram, where her style and charisma attracted millions of followers.

What are some key elements of Malú Trevejo's online persona?

Malú Trevejo's online persona is characterized by her fashion-forward style, sensuality, and spontaneity, often infused with her Cuban heritage through music and dance.

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