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Trump Administration's Controversial Use of E.T. in Deportation Campaign: "Follow His Lead"

Saturday, July 19, 2025 by Aaron Delgado

The Donald Trump administration has sparked a fresh controversy in its ongoing battle against illegal immigration by featuring the film character E.T. in a campaign by the Department of Homeland Security (DHS) aimed at promoting voluntary deportations. The DHS, in a message published on its official X account, urged, "Illegal immigrants, follow E.T.'s example and go home. If you're here illegally, leave NOW the easy way, using the CBP Home app. You'll receive travel assistance and a stipend to return to your country of origin," accompanied by the iconic image of the extraterrestrial riding a bicycle from Steven Spielberg's movie.

The post immediately stirred a wave of reactions due to its sarcastic tone and the use of a beloved children's character in such a sensitive issue as deportations. This is not the first time the Trump government has used memes or cultural references in official campaigns, a strategy criticized for trivializing the plight of millions of migrants.

New Mobile App for Voluntary Departure

The administration has launched a mobile application, CBP Home, allowing undocumented immigrants to indicate their willingness to voluntarily leave the country. This new app replaces CBP One, the platform utilized during Joe Biden's presidency for those seeking to enter the U.S. The app features "Intent to Depart," a function that, according to authorities, enables users to avoid harsher immigration penalties if they choose to leave on their own. It also provides financial and logistical support for their return.

Reactions and Criticisms

"We want them to leave on their own before we locate and deport them," stated Homeland Security Secretary Kristi Noem, defending the tool as part of a more "efficient and firm" policy. "If they leave now, they may have a chance to return legally in the future. If not, we will find them, deport them, and they will never return," she asserted.

Migrant rights organizations condemned the campaign as "cruel and infantilizing," accusing the government of dehumanizing undocumented individuals and using institutional power to intimidate. Meanwhile, Trump continues to escalate his immigration rhetoric ahead of his reelection bid. He has vowed unprecedented mass deportations, tougher immigration laws, and new restrictions on temporary protection programs.

FAQs on Trump’s Immigration Campaign and CBP Home App

What is the purpose of the CBP Home app?

The CBP Home app is designed to allow undocumented immigrants to notify their intention to voluntarily leave the United States, offering travel assistance and a stipend for their return.

How has the use of E.T. been received in the campaign?

The use of E.T. has drawn significant criticism for its sarcastic tone and the inappropriate use of a children's character in a serious issue like deportations.

What are the potential consequences for migrants using the app?

Migrants using the app may avoid more severe immigration penalties and potentially have the opportunity to return legally in the future.

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