A young Cuban woman known on TikTok as @keylitaglez has captivated thousands by sharing her family's entrepreneurial journey with a message of optimism and determination: "We'll be millionaires in Cuba." She acknowledges that such success doesn't happen overnight, but emphasizes that taking the first step is essential. In her video, she recounts how two years ago, they decided to start their business with only 9,000 Cuban pesos. Using those savings, they purchased basic materials and ingredients to make homemade donuts, driven solely by their desire to move forward.
"We came up with a beautiful and elegant name, but over time, we realized it didn't represent us. So, we changed everything, adding flavor, joy, and Cuban spirit," explains the young entrepreneur. She also shares that what began as a wild idea has now become their livelihood.
While her message has been warmly received by many, it has also sparked critical reactions and sarcastic comments. One user asked, "And with what money will people buy if nobody has any?" Another questioned whether having a million Cuban pesos truly makes one a millionaire in Cuba. "Neither overnight nor under communism," someone else remarked.
Despite these reactions, Keyla remains undeterred. "We are already millionaires even without a dime, because we have vision, strength, determination, and health, and that's worth a lot," she responded in a comment that garnered support and blessings from countries like Venezuela, Chile, and Paraguay.
Some warned of the risks associated with entrepreneurship in Cuba without legal protection. "Don't use the word 'millionaire' because if they hear you, they'll take everything away," cautioned one user. Another warned, "As long as the dictatorship doesn't come down on you, you'll do well."
Despite the challenges, this entrepreneurial couple seems determined to press forward, relying on hard work, community support, and the strength of their faith. "This story is just beginning, and it's coming full force," she concludes with a smile in the video, which has already been viewed by thousands and continues to attract attention.
Challenges and Opportunities for Entrepreneurs in Cuba
What inspired the Cuban couple to start their business?
They were driven by a desire to improve their situation and believed in their vision, using their savings of 9,000 Cuban pesos to start making homemade donuts.
What challenges do entrepreneurs face in Cuba?
Entrepreneurs in Cuba face numerous challenges, including limited resources, lack of legal protection, and the overarching influence of the government, which can confiscate businesses.
How has the community responded to their entrepreneurial efforts?
The community has shown both support and skepticism, with many offering encouragement and blessings while others question the feasibility of becoming wealthy under the current economic system.