During this time of year in Santiago de Cuba, the emergence of conga groups highlights a cultural tradition that goes beyond mere celebration. As these groups parade through the streets as a prelude to the Rumbón Mayor or carnival, they often improvise chants that spontaneously express the social grievances of the community.
This year, the renowned conga group Paso Franco marched through the city's streets, igniting crowds with a chant that has become a rallying cry: "Turn It Up, Mayeta!" The phrase echoed through the air as people moved to the beat of drums and percussion.
Independent journalist Yosmany Mayeta Labrada shared a video of the massive conga on his Facebook account this past Sunday, posting a bold message: “Even if it bothers those at the top of the party hierarchy in Santiago de Cuba, 'Turn It Up, Mayeta' is here to stay.” He extended gratitude to the people of Santiago who, despite censorship, continue to support him, declaring that this popular expression has become "the cry of discontent of an entire population."
In recent months, "Turn It Up, Mayeta!" has grown into a symbol of protest and resistance against the regime, reflecting the critical work Mayeta carries out through his social media platforms. By 2024, this phrase, which encapsulates the complaints of Santiago de Cuba's residents sent to the independent journalist, evolved into a protest conga, gaining traction as a popular hashtag on social media.
Moreover, in the same year, urban musicians Lico Wayne and Tino Mán were summoned to the "La Motorizada" Police Station and warned against filming a music video for their track "Turn It Up, Mayeta," a project they had previously expressed interest in pursuing. Similarly, music producer Asdrúbal Reyna, known in Santiago de Cuba for his collaborations with various street artists under the "Guetto Music" label, was detained and taken to the La Motorizada police station due to his involvement in producing the "Turn It Up, Mayeta" track.
Understanding the "Turn It Up, Mayeta!" Phenomenon
What does "Turn It Up, Mayeta!" signify?
“Turn It Up, Mayeta!” has become a slogan of protest and discontent against the Cuban regime, symbolizing public grievances and resistance, particularly through the work of journalist Yosmany Mayeta Labrada.
Who are Lico Wayne and Tino Mán?
Lico Wayne and Tino Mán are urban musicians from Santiago de Cuba known for their involvement in the "Turn It Up, Mayeta!" project, which has faced governmental pushback.
Why was Asdrúbal Reyna detained?
Asdrúbal Reyna was detained due to his role in producing the "Turn It Up, Mayeta" track, which has been perceived as a challenge to the regime's authority.