In what was presented as a much-needed solution, the Cuban Telecommunications Company ETECSA announced on Thursday the launch of a new "additional plan" offering 2GB for a hefty 1,200 pesos. The public outrage was swift and intense. Instead of providing relief, the announcement triggered a wave of backlash on social media, gathering over 1,350 mostly critical comments on the monopoly's official Facebook post.
A “Solution” Out of Touch with Reality
ETECSA claimed this new offering was created in response to "feedback from various sectors of the population," particularly as a more affordable alternative to the EXTRA data packages. However, the set price—1200 CUP for just 2GB—felt like a direct affront to the economic struggles of millions of Cubans, who grapple with inadequate pensions, salaries, and remittances to even meet basic needs.
"Is this the best they came up with after all the discontent?" one user questioned, while another added, "If they are so incompetent, allow new telecommunications companies to enter Cuba."
Sharp Criticism from Civil Society
Among the notable reactions, poet and improviser Alex Díaz Jr. deemed the announcement an act of institutional cynicism: "Disgust and shame. Trying to survive at the expense of those who have nothing is the lowest. Popular discontent is enormous, but the political rhetoric prevails, as always."
Another user, Liz Díaz Montero, sarcastically commented on the supposed accessibility of the plan, referencing the daily struggles of retirees: "Great! My retired grandmother's monthly $1500 fits perfectly. She can first buy the 360 (peso) plan, and then this new one… of course, I'd have to give her something because she'd be short 60. She won't be able to eat, but thanks for thinking of everyone."
Monopoly Faces Legitimacy Crisis
The overwhelming negative response once again highlights the deep disconnect between ETECSA and the Cuban public, where internet connectivity is not only costly and inefficient but also perceived as a tool of state control and digital segregation.
In a country plagued by high poverty levels, rampant inflation, and frequent blackouts, internet access remains a luxury for the few. The accumulated discontent following the mobile data price hike has not been resolved with this new plan. Instead, it has reinforced the perception that ETECSA’s decisions are out of touch with the people, and that recent attempts by the FEU to mediate have failed to represent students, only serving to validate the unacceptable.
The outcome: greater frustration, more indignation, and an ever-widening gap between the citizenry and a state-run company that continues to operate as a monopoly, lacking competition, transparency, and a genuine willingness to listen.
Frequently Asked Questions about ETECSA's New Data Plan
Why is there public outrage over ETECSA’s new data plan?
The public is outraged because the new plan offers only 2GB for a high price of 1,200 pesos, which many feel is unaffordable and disconnected from the economic realities of most Cubans.
What was ETECSA's reasoning behind the new plan?
ETECSA claimed the plan was developed based on feedback from various population sectors, aiming to provide a more affordable option compared to EXTRA data packages.
How did social media react to ETECSA’s announcement?
The announcement received over 1,350 mostly critical comments on social media, with users expressing their dissatisfaction and calling for the introduction of new telecommunications companies in Cuba.