CubaHeadlines

Cuban Artists Clash Over Billboard Latin's Recognition of Reparto Music

Friday, June 20, 2025 by Edward Lopez

In an unprecedented move, Billboard Latin has spotlighted the genre known as reparto with an in-depth article titled "Reparto Music Is Cuba’s New Urban Movement: 31 Artists to Discover." This piece acknowledges the musical trend that has emerged from Cuban neighborhoods as a burgeoning urban expression with global potential. The article highlights 31 artists, both male and female, who the magazine claims exemplify the best of the genre inside and outside of Cuba.

For some musicians, this recognition was a long-awaited validation of the hard work and evolution within the reparto scene. Artists such as L Kimii, Wow Popy, Gente de Zona, and Dale Pututi expressed gratitude by sharing parts of the article on social media and thanking Billboard for bringing attention to the genre.

Controversial Reactions

However, the Billboard feature has stirred significant controversy within the Cuban music community. Some figures, like El Uniko, have criticized the selection of artists, arguing that certain individuals included do not genuinely represent the genre, while key figures were overlooked. El Uniko voiced his discontent on Instagram, stating, “Thanks to Billboard for the honor, but next time, get informed better. It's disrespectful to include those who never were, are, or will be a part of the reparto movement. Don't mistake hit songs for the actual struggle and sacrifice it took to reach this point."

Echoing El Uniko's sentiments, Mawell remarked, “Without hits like ‘Parapapampam’ and ‘Lío es lío’ by Chocolate and El Uniko, there wouldn't be a ‘La Triple M’ today, nor its international numbers and awards. Thank you, Billboard.”

A Call for Unity

Attempting to bridge the divide, Dale Pututi called for respect among generations and emphasized the importance of celebrating Cuban music's expanding global reach. He urged his peers to move past disagreements and embrace the international exposure the genre is receiving, noting that it has evolved beyond being a street and marginalized sound.

This ongoing debate has not only reopened old wounds but also highlighted generational and representational tensions within the reparto community. While some view the genre's global recognition as a collective triumph, others demand more accuracy in acknowledging those who have truly shaped this sound.

Ultimately, Billboard's decision to feature Cuban reparto marks a significant milestone for a movement born in some of Cuba's most impoverished areas, now poised to make its mark worldwide.

Understanding Reparto Music's Impact and Recognition

What is reparto music?

Reparto music is a genre that originated in Cuban neighborhoods, characterized by its urban sound and rhythmic influences. It has grown in popularity both locally and internationally.

Why did Billboard Latin's article create controversy?

The controversy arose because some artists felt the selection of featured artists did not accurately represent the genre, with certain influential figures being excluded.

Who are some of the artists recognized by Billboard?

Billboard recognized artists like L Kimii, Wow Popy, Gente de Zona, and Dale Pututi among others, as key figures in the reparto genre.

© CubaHeadlines 2025