In a strategic blend of political marketing and electoral anticipation, the Trump Organization has introduced a new line of clothing and accessories on its online store branded with the slogan "Trump 2028." Among the standout items is the "Trump 2028 Cap," priced at $50. This cap is described as "fully embroidered" with a snapback closure, promising to become "your new favorite cap." The site promotes it with the message, "The future looks bright! Rewrite the rules with the high-profile Trump 2028 cap."
Manufactured in the United States, the cap features details such as a flag embroidery on the side, offering a patriotic touch for a bright future that the mogul envisions. The demand for this item is so high that the site alerts buyers of a processing time of 10 to 14 business days before shipping. It isn't the most expensive product in the lineup, as the store also offers MAGA Caps in various colors for $55.
Beyond caps, the "Trump 2028" branding extends to items like can coolers (a set of two for $18) and unisex t-shirts priced at $36. This commercial venture coincides with former President Donald Trump's public gestures hinting at a potential third run for office in 2028, despite the explicit prohibition in the Twenty-Second Amendment of the U.S. Constitution against an individual being elected to the presidency more than twice.
In recent interviews, Trump has not ruled out exploring "methods" to bypass this limitation, raising alarms among constitutional scholars and echoing within parts of his own party. The notion of inciting debate over a third presidential term is not merely rhetorical. Allies like Steve Bannon have publicly voiced their belief that Trump will return to the White House in 2028, and Republican Representative Andy Ogles has even introduced a bill to amend the 22nd Amendment to allow for a third term.
However, any constitutional amendment would require the approval of two-thirds of Congress and ratification by 38 states, a scenario deemed nearly impossible in today's polarized political climate. Concurrently, there's a tactical proposal to nominate an allied candidate—potentially JD Vance—aimed at winning the presidency and then, following a hypothetical resignation, allowing Trump to ascend through succession.
This tactic faces another hurdle, as the Twelfth Amendment prevents a person ineligible for the presidency from serving as vice president. By selling t-shirts, caps, and sweatshirts emblazoned with "Trump 2028," the Trump Organization not only capitalizes on the loyalty of its base but also fuels debate over an ex-president's ability to challenge the Constitution. As the commercial machinery puts products into the hands of supporters, public opinion and legal experts continue to assess how far the rules ensuring democratic alternation in the United States can be stretched.
Exploring the "Trump 2028" Phenomenon
What is the "Trump 2028" apparel line?
The "Trump 2028" apparel line is a new collection of clothing and accessories launched by the Trump Organization, featuring slogans and designs promoting a potential presidential run in 2028.
Why is there controversy surrounding Trump's 2028 aspirations?
The controversy stems from the Twenty-Second Amendment of the U.S. Constitution, which limits the presidency to two terms. Trump's hints at a third run challenge these constitutional limits, sparking debate and concern among legal experts and politicians.
How are Trump's allies responding to the idea of a third term?
Some allies, like Steve Bannon and Representative Andy Ogles, support the idea, with Ogles even proposing a bill to amend the Constitution to allow for a third term. However, this proposal faces significant legal and political challenges.