In an eyebrow-raising move, the state-run chain Caribe Stores in Old Havana utilized its official social media account to extend public birthday wishes to Gabriela Fernández Álvarez, the host of the pro-government show "Con Filo," as she turned 25. The post, which blends casual remarks about her hair color with political undertones, concludes with an instruction: “Comment with birthday wishes,” sparking criticism for the propagandistic use of institutional accounts.
This incident follows recent remarks by Miguel Díaz-Canel, who acknowledged that the Cuban government was slow to embrace social media and faces the challenge of enhancing its digital presence. Yet, actions like this highlight a disconnect between the regime's priorities and the genuine concerns of the Cuban people.
While state institutions are busy celebrating the birthdays of government-affiliated personalities, official communication continues to fall short in engaging with the public or addressing the nation's pressing crises with the seriousness they deserve.
Cuban Government's Social Media Strategy and Public Reaction
Why did Caribe Stores face backlash for their social media post?
Caribe Stores faced backlash because they used an official account to post birthday wishes for a pro-government figure, which many saw as propaganda rather than genuine communication.
What did Miguel Díaz-Canel say about social media?
Miguel Díaz-Canel admitted that the Cuban government was slow to adapt to social media and now faces the challenge of improving its digital presence.
How does the public view the government’s use of social media?
The public often perceives the government's use of social media as disconnected from real issues, focusing instead on promoting pro-government figures or propaganda.