The Cuban influencer known as La Cintumbare is once again making waves online with her latest promotional tactic for her upcoming music release. In a video posted on her social media, La Cintumbare is seen seated on a sidewalk, sipping directly from a Chanceler whisky bottle while switching to a can of beer. This scene unfolds beside an overflowing trash bin, typical of many areas in Cuba, surrounded by heaps of garbage and cardboard. In the background, a man can be seen rummaging through the refuse.
Dressed in all black, sporting sunglasses and a cap, La Cintumbare sings snippets of her new track. While the intent might have been to draw attention or create an edgy, "street" image, the stark contrast between her alcohol consumption and the grim reality of the setting did not go unnoticed by many viewers.
To some, the video borders on the offensive, seeming almost mocking in nature. Yet, much of her online fanbase seems to revel in such antics, with comments like: “That’s what she enjoys now they talk more and she just goes on collecting,” “A bottle and a Chancellor, and the party starts,” “Couldn’t you have shot the video somewhere better?” “She’s in her element,” “She knows how, when, and where,” “The best part of the video is the background,” “People are envious because she can’t sit on the sidewalk of any other country but Cuba.”
Conversely, others criticized her, saying, “Give something to the man rummaging through the trash behind you,” “God, it's horrifying; she’s partying with alcohol while the man behind searches for food in the garbage, now she’s everywhere,” “Give the guy behind you a break; he’s looking through the trash,” “She’s enjoying and drinking while a poor man struggles behind her,” “You should be ashamed that he’s back there looking for something to eat.”
According to comments from several users who recognized the location, Cinthya Medrano filmed this video at the corner of 17th and 10th in Vedado. Ever since her deportation and return to Cuba, La Cintumbare has continued to generate buzz online, celebrating her return to the island and flaunting her happiness amidst a backdrop of a few dollars and familiar surroundings.
Cultural and Social Reactions to La Cintumbare's Video
Why did La Cintumbare's video generate controversy?
The video sparked controversy due to the juxtaposition of La Cintumbare's public consumption of alcohol against the backdrop of a man scavenging through trash. This stark contrast drew criticism from many viewers for its insensitivity to the surrounding poverty.
What was the public's reaction to the video?
Public reaction was mixed, with some finding the video distasteful and insensitive, while others, particularly her followers, found it entertaining and on-brand for La Cintumbare's persona.