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Alejandro Cuervo's Wife Launches Her Own Toy Store in Havana

Friday, April 18, 2025 by Charlotte Gomez

The family of renowned Cuban actor Alejandro Cuervo continues to embrace the private sector in Cuba. His wife, Arletis Rodríguez, recently marked the grand opening of her new business venture, Bastón Toy Store, located in the Miramar neighborhood of Havana. "It's a significant day for the Cuervo family as Arletis launches her own enterprise," Alejandro proudly announced on his Instagram account.

Recognized both for his contributions to Cuban television and his entrepreneurial spirit, Alejandro Cuervo reflects on this new chapter which follows the establishment of his initial business, Charcutería Cuervos, also in Havana. The family now celebrates the opening of a store dedicated to children, inspired by their parental love.

Opening a New Chapter in Havana's Private Sector

Bastón Toy Store, situated at 40A Street No. 112 Apt. 8 between 1st and 3rd Avenues, Miramar Playa, comes with a heartfelt backstory. "Everything is done with love. It hasn’t been easy or quick, but the timing was right, especially after the birth of our two biggest inspirations: Bastián and Aston. This venture is for them," the actor expressed. The store's name cleverly combines the names of the couple's two sons.

Social media posts reveal a lively store filled with customers and friends attending the launch, complemented by vibrant decorations fitting for a children's store. The array of merchandise includes dolls, toy cars, educational games, backpacks, and beach items, showcasing a wide selection of imported toys.

Cuban Artists Investing in Private Enterprises

Alejandro Cuervo joins a growing trend of Cuban artists investing in private businesses on the island, alongside Yomil Hidalgo, who is expanding his pizzeria, and the actor Leonardo Benítez, who has recently opened a café in Miramar.

Frequently Asked Questions about Private Businesses in Cuba

What inspired Arletis Rodríguez to open a toy store?

Arletis Rodríguez was inspired by her love for her children, Bastián and Aston, which is reflected in the name of the store, Bastón Toy Store.

Where is Bastón Toy Store located?

Bastón Toy Store is located at 40A Street No. 112 Apt. 8 between 1st and 3rd Avenues, in the Miramar Playa neighborhood of Havana.

What types of products does Bastón Toy Store offer?

The store offers a variety of products including dolls, toy cars, educational games, backpacks, and beach items, all of which are imported.

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