Havana Club International promotes six new products in the Cuban market
Havana Club International S.A. is promoting 6 new products aimed at diversifying its market with the introduction of spiritual beverages commercialized on the island.
HCI puts in Cuba’s disposition tree varieties of Absolut Vodka (Citron, Mandrin and Elyx) from Pernod Ricard’s portfolio in addition to Glenlivet 15 and 18 whiskeys said specialist Heydi Hernandez during a press conference in Havana.
She pointed out that such drinks, highly consumed in the world was recently included within the range of those distributed by Havana Club on the island, with the objective of expanding its offer beyond its famous rums.
According to Jose Rafa Malem, President of the Bartenders Association in Cuba, the introduction of these beverages imposes new goals for the country’s sommeliers aimed at a constant desire to achieve a closer approach of the modern tendencies in the international field.
According to sommelier and Professor Jesus Fernandez, there are emblematic cocktails in the world that are carried out with the spiritual beverages that will make Cuban bartenders prestigious in moments in which the number of foreign visitors increase significantly.
With a market of over 120 nations and of great interest in the United States, Absolut Vodka from Russia has several flavors and its bottle is one of the designs in history.
Glenlivet whiskey stands out among the most popular while Royal Salut 21 is the youngest in the line of luxuries among the Chivas Brothers companies.
Created in 1993, as a result of the unification of the Cuba Ron Corporation and the French Pernod Ricard, HCI also strengthens its iconic collection each year made up by Havana Club Selection of Maestros, 15 years Aging, Union and Maximo, all prestigious rums conceived for luxury segments.