• Submitted by: manso
• Travel and Tourism
• 10 / 21 / 2010

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2010.10.19 - 19:51:25 / [email protected]. Havana, Cuba.- Cuba’s world-famous Havana Club rum will now have a new brand, Master’s Choice, a product of 45 degrees of alcohol and excellent quality, which was presented on Tuesday at the International Fair of Cannes, France.

Sergio Valdes, director for exports with Havana Club International, told ACN that this exclusive drink is aged in white oak barrels, and is the fruit of the work of the island’s top rum experts.

Valdes explained that the best stored spirits meeting technical demands for this brand are selected twice a year.

Its main destination will be the population segment with high purchasing power and it will cost around 40 Euros a bottle.

Marc Beuve-Mery, director general of Havana Club International, told ACN that, for this first year, they expect to sell over 30,000 cases, and that he’s confident that it will be very well received by customers.

He pointed out that the official presentation of Master’s Choice will take place during Havana’s International Trade Fair, which will open its doors on November 1st at the Cuban capital’s Expocuba exhibition center.

Havana Club’s production is going well, with significant results during the first three quarters of the year, and its commercialization will be expanded to other non-traditional markets, like that of China.

According to estimates, there will be a 10 percent growth in sales this year (300,000 cases) as compared to 2009.

At present, Havana Club sales exceed 3.3 million cases worldwide, commercialized in 148 countries.

Source: ACN