• Submitted by: manso
• Travel and Tourism
• 10 / 14 / 2010

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10/13/2010. Cuba presented Wednesday a new campaign for promoting tourism in a special exhibition at the opening of the VII Uruguay´s Tourism Fair Encotur 2010, attended by Hector Lescano, Uruguay''s Minister of Tourism.

Under the name of Authentic Cuba, Luis Felipe Aguilera, director of the Office of Information and Tourist Promotion of the island for the Southern Cone, showed a six-minute video with attractions of the Caribbean nation.

Aguilera said that the material shows the excellent conditions in Cuba for enjoying the sun and beaches, and other values such as authenticity, security and the rich cultural, historical and natural heritage.

In addition to the views of different touristic places of the island such as its capital Havana and Varadero, the background music is tempered by prominent bands such as Los Muñequitos de Matanzas, Klimax and Pupi y los que Son Son.

At the opening of the meeting, Lescano said that the so-called "smokeless industry" will have a central place in public policies in Uruguay for supporting the private sector, which is essential in the development of the activity, he said.

The seventh version of Encotur, a marketing meeting in the region, has 70 Latin American exhibitors and the exhibitions will end on Wednesday.

On Thursday, a business conference is scheduled in which companies invited by the exhibitors will participate in the VIP lounge of the event.

Source: PL